2022 Global Cruise Industry Environmental Technologies and Practices Report

The 2022 report reinforces the cruise industry’s credentials as an innovator and early adopter of environmental technologies. Examples cited include the increasing number of vessels launching over the new few years that will be able to incorporate zero-emissions propulsion when available as well as the growing investment to equip ships to plug in to shoreside electricity where available. In fact, more than 15% of the vessels to be launched in the next five years will be equipped to incorporate fuel cells or batteries, and 85% of CLIA-member ships coming online between now and 2028 will be able to plug in to shoreside electricity, allowing engines to switch off at berth for significant emissions reduction. Despite progress made, the report makes clear that a transition to sustainable marine fuels remains essential to achieving the maritime industry’s decarbonization goals and underscores the urgent need for governments to support research efforts to accelerate development of these fuels so that they are safe, viable and available for use at scale. To that end, CLIA is a supporting organization to the Getting to Zero Coalition’s Call to Action for Decarbonization of Shipping. This support is in addition to the leadership of its individual cruise line members and their partnerships with a number of other coalitions and organizations that are working to find critical decarbonisation solutions. The industry’s commitment to pursue net-zero carbon cruising by 2050, announced earlier this year, is consistent with the target set by the Paris Agreement, and is supported by the industry’s intermediary objective to reduce the rate of carbon by 40% across the global fleet by 2030.

Green Industrial Skills for a Sustainable Future- ILO

This report focuses specifically on explaining the relevance of skills to enable the green transformation in the industrial sector, understood broadly to comprise not only manufacturing but also other productive sectors. In particular, it examines what upcoming trends in greening the industry in developing countries imply for the necessary skills, what kind of skills and competencies are expected to play a role in greening the industry, and what interventions may be necessary to develop such skills. Lastly, drawing on experiences with such interventions in developing countries, it highlights what the pre-requisites are for implementing effective skill development programs and for scaling them up. This report focuses on necessary interventions to improve existing green skills and/or to develop new skills in order to meet the demand created by greening the economy also in the context of other major transformations, such as digitalization. It stresses that the effectiveness of these skill development programs depends not only on the set of policies aimed at deploying green technologies and at building knowledge related to the transition to a green economy. Much more important is the process by which policies and interventions are implemented across sectors. Specifically, several guidelines emerge as important for stakeholders involved in skill development programs: Policy coherence between green skills development programs and other policy goals through a systematic process of stakeholder consultations Close coordination of goals and interventions across sectors and stakeholders (at national but also at regional and even at global level) Solid empirical base on existing green jobs and green skills Systematic mechanisms for green skills forecasting to anticipate future needs in terms of skills development interventions Monitoring and evaluation of outcomes. The report underlines that the private sector should be seen as a central player in green skills development programs. Therefore, the above pre-requisites emphasize the need for firms to be active participants not only in implementing such programs, but also in the policy-making process. Other stakeholders, such as civil society, trade unions, development agencies and international financial institutions are also important players in designing and implementing training programs, especially when it comes to green skills.

“Small and Medium-Sized Tourism Enterprises’ Response to COVID-19: An Outlook of Business Resilience in Bali, Indonesia”, bachelor’s degree project (Tourism Studies) submitted to Linnaeus University by Gustaf Ljunggren, Marcus Nilsson, and Tobias Stein (December 2022). Partner: POVEK

ost of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. This study uses a deductive approach to describe the characteristics of the surviving tourism SMEs in Bali. The data were obtained through conducting qualitative semi-structured interviews with 15 business owners and managers of tourism SMEs in Bali, Indonesia. The data was analyzed through a thematic analysis. The analysis found five distinct categories shared among most of the tourism SMEs interviewed. From these five categories, five main characteristics behind the survival of the SMEs were derived: 1. minimizing variable costs, 2.focus on promotional activities, 3. bonding network, 4. owning property, and 5.creating new products and/or services.

“Entrepreneur Mindset, Social Capital and Adaptive Capacity for Tourism SME Resilience and Transformation during the COVID-19 Pandemic” by Kritinee Pongtanalert and Nuttapol Assarut (article in “Sustainability” journal, published: October 2022).

Although many studies have explored business resilience during crisis, most subjects are large companies with abundant resources. Hardly any research has explored how small and medium companies with limited resources overcome crisis. This study aims to fill this void by investigating the process of resilience and transformation of small firms during and post-COVID-19. The multiple case study method was applied under the framework of entrepreneur mindset, adaptive capacity, and social capital. Small hostels in Thailand and their reaction towards COVID-19 are explored as they were hugely impacted by the pandemic. Four hostels were selected as representative cases of business resilience during September 2020–2021. The results show that these hostels managed to utilize bonding social capital to reshape the business in the short term. In response to the prolonging of the COVID-19 pandemic, bridging social capital was employed to develop a new business model and business sustainability. The entrepreneur mindset is essential for succeeding in the proposed business and helping the owner to be aware of and engage with specific social capital. The entrepreneur mindset also helped to create trust between owner and staff, which enhances adaptive capacity in the firm for resilience and transformation of the business. The findings can guide SMEs to become aware of having a good entrepreneur mindset as well as to utilize their social capital and create business innovation and sustainability to survive the crisis. This study aims to explore the mechanism and factors that successfully drive specific small companies to transform themselves despite their limited resources. The findings will benefit SMEs by providing recommendations for business resilience and post-COVID-19 recovery. The tourism industry in Thailand is examined because the industry vastly contributes to Thailand economy and was largely impacted by COVID-19. The Thai tourism sector created 36 million jobs between 2014 and 2019. The tourism sector contributes to 15 percent of Thailand’s GDP. Since March 2020, the COVID-19 pandemic and its related restrictions have almost ceased all international tourist arrivals. Passengers on international flights to Thailand dropped by 95 percent in September 2021, compared to the previous year. The Thai Hotels Association conducted a survey with 128 responses in March 2021. The occupancy rate decreased from 30% to 5%, and 80% of the hotels temporarily shut down. The object of this study is a small hostel in Thailand. This is because of two reasons. Firstly, the business size of most hostels is small and medium. The number of rooms is between 4 and 50 rooms and the majority are run by one business owner. Secondly, hostels were highly impacted by both COVID-19 and adaptation strategies of hotels. Losing revenue from foreign tourists, most hotels lowered the price to a level that was close to the hostel price to attract local people. It could be said that hostels in Thailand were small companies with a limited budget that struggled considerably because of the pandemic and rising number of competitors. Thus, the surviving hostels and their resilience mechanism are worth exploring.

Hospitality and tourism education in an emerging digital economy

This research article examines the impact of disruptive digital technologies on hospitality and tourism education (HTE) in Malaysia. With the rapid advancement of digital technologies and the emergence of the sharing economy, the hospitality and tourism industry faces new challenges and opportunities. This study aims to address the strategic industry challenge of developing new education frameworks for curriculum development in HTE. The research investigates the key digital literacy and employability skills required by students and educators, as well as industry practitioners’ perspectives on the digital technology needs of the Malaysian hospitality and tourism industry in an emerging digital economy. The findings highlight the importance of integrating digital technology skills, such as mobile technologies, automation, cloud technology, and big data, into HTE curriculum development. Industry practitioners emphasize the need for both hard and soft skills, operational and strategic skills, and the ability to adapt to disruptive innovations such as the sharing economy, virtual and augmented reality, artificial intelligence, and blockchain. The study proposes an innovative technologies framework for curriculum development in HTE, aligning with the Malaysia Education Blueprint’s emphasis on excellence in higher education and the demands of the digital environment. This research contributes to the development of education frameworks that equip graduates with the necessary skills to thrive in the digitally-focused hospitality and tourism industry. Further research is recommended to validate and refine the findings and engage relevant stakeholders in shaping the future of HTE in Malaysia.

Baseline Report on the Integration of Sustainable Consumption and Production Patterns into Tourism Policies

The Report aims to promote resource efficiency in tourism and encourage the implementation of sustainable consumption and production (SCP) patterns. It highlights the importance of decoupling tourism growth from the use of natural resources in order to contribute effectively to sustainable development. It aims to inspire stakeholders to integrate SCP into tourism policies and advance the implementation of the Sustainable Development Goals (SDGs). The report provides a global assessment of SCP policy instruments in national tourism, visualizes progress towards SDG Target 12.b, and recommends strategic approaches to promote sustainable tourism, including using the SDGs as a framework, incorporating SCP policy instruments, measuring SCP regularly, utilizing geospatial data, and embracing innovative approaches such as circularity. The target population is the stakeholders involved in the tourism sector, including policymakers, tourism industry professionals, and organizations. The problem addressed is the need for sustainable consumption and production patterns in the tourism sector. With the anticipated growth in international tourist arrivals, there is a concern about the sector’s impact on natural resources. The intervention aims to decouple the sector’s growth from resource use and contribute effectively to sustainable development. The Report utilizes research and assessment tools to gain insights into the integration of sustainable consumption and production (SCP) into tourism policies. It analyzes 101 national tourism policies from around the world to assess the existing SCP policy instruments. The report also contributes to the monitoring of sustainable development impacts of tourism through the development and implementation of tools, as called for by SDG Target 12.b. The report also provides a comprehensive assessment of SCP policy instruments in national tourism, aiming to inform and influence policy decisions and actions in the tourism sector worldwide. The report inspires stakeholders in tourism to implement sustainable practices aligned with the SDGs, promoting long-term environmental, social, and economic sustainability. It assesses 101 national tourism policies, identifying gaps and opportunities for integrating sustainable consumption and production (SCP). This informs policymakers and allows them to develop effective policies, reducing the sector’s environmental impact. The report visualizes progress towards SDG Target 12.b, enabling stakeholders to monitor and measure sustainable practices, identify areas for improvement, and make informed decisions. It recommends five strategic approaches, including using the SDGs as a framework and embracing circularity, providing practical pathways for stakeholders to align actions with sustainable consumption and production.

WTTC-Sustainable-Aviation-Fuel-Report-2023

The report focuses on the future of sustainable fuel for the aviation. The paper therefore explores the opportunities and implications of SAFs for tourism destinations. But first, some basic information about what SAFs are, how they are made and why they are labelled as ‘sustainable’

Digital skills gaps in the Bulgarian tourism industry

This paper analyses policies and practices designed to support digital transformation in the tourism workforce in six OECD countries, namely Germany, Greece, Iceland, New Zealand, Switzerland, and the United Kingdom. Data for the project were gathered via a questionnaire survey, interviews with key informants and examination of various policy documents in 2021. Contrasting practice in relation to digital skills development is revealed. Significant deficiencies are evident in relation to the availability of high-quality data, evaluation, understanding, leadership, and infrastructure among the six countries. One of the most striking findings from this study is the poor quality of sector-specific national evidence available to tourism policymakers in several of the countries studied. Policy responses in five relied on broadly based tourism workforce data with any specific content on digital skills supply and demand coming from largely informal liaison or insight from trade or industry groupings, sometimes mediated through DMOs. Where policy responses on current workforce digital skills gaps were said by policy-leads to have been evidence-based, the supporting intelligence was found usually to be limited to largely anecdotal information, often from a small number of contributors. Public policy responses to digital transformation in tourism are not widespread, at least not in OECD countries. The quality of policy innovation in each of the targted countries remains constrained. Even among developed economies where tourism is a structurally important part of the economy, the actions undertaken generally lack cohesion and are commonly fragmented, not long established and often small in scale. Although details varied depending upon the individual political and economic circumstances and traditions of each country, there was a remarkable amount of similarity of key dimensions. Perhaps most conspicuous among these was the poor quality of national data on emerging skills needs commonly available to tourism policymakers. Deficiencies of data were compounded by weaknesses in how policies for digital transformation in tourism were conceived and implemented. Each country revealed an array of actors, often with conflicting agenda, intervening to influence business behaviour in a manner that lacked the coherence and integration advocated in the policymaking literature. Many of the policy responses, moreover, were not targeted specifically at tourism businesses, causing a particular impediment for skills adjustment support reaching tourism SMEs who were characteristically the most lagging in digitalisation uptake, understanding or capacity to transform. Ineffective institutional structures, fragmented funding regimes and poor infrastructure also collide to limit digital progress.

Tourism robotics and human capital innovation: Marriott’s case

As a labor-intensive service sector, the hotel industry has long been troubled by the shortage of human capital. Factors like high personnel mobility, inadequate night service staff and uneven personnel quality have added to the difficulties of quality control in hotel services. Given the rising demand for contactless services during COVID-19, the incompetency of traditional hotels in delivering intelligent services has been fully exposed. In the context of consumption upgrade, there is a clearer trend toward 24/7, customized and real-time hotel services. Delivering better services and building popular brands provide an effective means for the hotel industry to enhance its competitiveness. The advent of the AI era has pointed the direction for hotels to overcome its human capital challenge and provided the technological underpinning for enhancing the service capability of hotels. Marriott has been endeavoring to overcome the limitation of traditional service model with intelligent applications and raise the satisfaction and loyalty of Marriott customers. The main objectives of the initiative are to enhance the capability of front-line services; deliver smooth customer services throughout the process and ensure targeted marketing management. Since the initiative started to be implemented in 2019 the use of robots in front-line services has increased the contact points between hotels and residents, expanded the scope of contactless services, eliminated the blind spots in guest services, and put in place a two-way communication channel covering the whole business process, while reducing the size of service personnel. With the use of Pepper robots, Marriott is now able to provide high-quality guest services around the clock, and the night service is no longer dependent on the double-shift of hotel staff. Also, ChatBotlr answers most of the customer inquiries and makes recommendations in real time. With reduced amount of repetitive work, the front desk staff now have more time to serve the personalized demands of hotel guests, and the efficiency of the workforce has notably improved. Marriott has adopted multiple ways to streamline the complicated process of hotel booking, payment, check-in and checkout, and provided cardless access to hotel guests through its service Apps. With regards to the improvement of customer services, the information and data contributed by robots have provided an important underpinning for re-engineering the hotel service process and optimizing human capital management. By avoiding the drawbacks of the traditional model of department-based guest services, a supply system has been put in place, which responds to customer needs, dispatches hotel resources in real time, and attends to every detail of hotel services. At the same time, the online platform of smart hotels has expanded the service scenes of hotels and enabled real-time, sophisticated and smooth service experience for guests. For example, Marriott guests can now send their requests by SMS to ChatBotlr. The Marriott chatbots on Slack, Facebook and other social media platforms also provide guests with exclusive services through multiple channels. Before guests arrive in the hotel, the chatbot makes room recommendations based on their check-in time and number of persons and send information about the restaurants and attractions in the neighborhood to the guests. During check-in, the HDL intelligent control system makes connection with the TV, lighting, music, air conditioning and other service facilities, and collects information of the hotel rooms to provide guests with more targeted and convenient services; the “Smart Interactive Experience Room” allows guests to tailor in-room amenities to their individual needs through voice control or mobile Apps. After check-out, the chatbot reaches the customers to give out coupons and other rewards and get their feedback in the form of questionnaire, replacing the old-fashioned way of text messages and emails. For improving targeted marketing management- Marriott has set up the MLive platform to monitor real-time data on social media through multiple screens and predict new marketing trends. The platform supports marketers in developing new and creative promotional initiatives and building closer ties with customers through efficient communication. In Marriott’s offi cial direct sales channel, the hotels provide guaranteed best rates in order to access the spending and personal information of some of the guests. Through real-time interaction with hotel guests, ChatBotlr creates accurate customer profiles, and sends personalized service information and recommendations for promotions to them after learning about their preferences, thus increasing the chances of marketing conversion. Marriott is now providing online virtual experiences and travel ordering services. In 2019, Marriott launched the Bonvoy Traveler program, which integrates the tourism resources of all countries and regions where Marriott hotels are located to provide a unique travel experience in the destinations for hotel members. The hotel guests can make travel plans and order services on their own based on the information, thus reducing the need for consultation with hotel staff. The Marriott Bonvoy™ Moments program provides its members with an exclusive VIP experience that enhances the value of travel by creating unforgettable memories. The platform recommends hotels in the surrounding area based on the information of the destination, allowing guests to purchase hotel products and redeem experience events. It does not only use hotel resources as an attraction point but combines the hotel’s own resources with the local tourism resources, making the online platform a gateway for interested customers and saving the hotel’s marketing costs. Finally, VRoom virtual travel service, which was launched based on Teleporter, allows hotel guests to order VR devices to their rooms, and enjoy an immersive experience of travelers’ stories through the “VR postcard” provided by the hotels.

UNESCO World Heritage and Sustainable Tourism Programme

The Programme implemented from 2011 creates an international framework for cooperation and coordinated achievement across sectors in order to safeguard heritage and achieve sustainable economic development. The main results from the implementation of the programme include: Integrate sustainable tourism principles into the mechanisms of the World Heritage Convention. Strengthen the enabling environment by advocating policies, strategies, frameworks and tools that support sustainable tourism as an important vehicle for protecting and managing cultural and natural heritage of Outstanding Universal Value. Promote broad stakeholder engagement in the planning, development and management of sustainable tourism that follows a destination approach to heritage conservation and focuses on empowering local communities. Provide World Heritage stakeholders with the capacity and the tools to manage tourism efficiently, responsibly and sustainably based on the local context and needs. Promote quality tourism products and services that encourage responsible behaviour among all stakeholders and foster understanding and appreciation of the concept of Outstanding Universal Value and protection of World Heritage.